Joico's Hair Shake is going to shake up the way you style...in every way! In a few shakes, the revolutionary Hair Shake magically morphs from a liquid into a powder to infuse all hair types with brilliantly versatile, plush-yet-airy texture, volume and grip - instantly taking your finished style from ordinary to extraordinary! It provides touchable, moldable, layerable styling grip and gives hair dramatic volume and fullness at the roots.