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- Format: Hardcover
- Author: Faith Popcorn
- ISBN10: 0786865237
- ISBN13: 9780786865239
Faith Popcorns name is synonymous with prediction: She has accurately foretold the business and personal trends that have defined our lives for the past two decades. Her frequent media appearances and groundbreaking national best-sellers, The Popcorn Report and Clicking, have made her familiar to most of the world. Called 'the Nostradamus of marketing' by Fortune magazine, Popcorn now turns her incredible acumen to one of the most important segments in marketing: the female consumer.
