The New Primal Lightly Peppered Turkey Sticks, 1 Oz, 20 Count

Charleston's burgeoning food mecca, South Carolina, proved a decent sub (but never a replacement) for Mama Burke's Cuban-influenced recipes. The vending machine at work, however, was a different story. Health-minded but ever-carnivorous, Jason began making jerky – with grass-fed beef, simple spices, and a countertop dehydrator – to keep in his desk drawer. Co-workers took notice by sight and by smell. When a handful of favors turned into dozens of orders, the seeds of a bona fide start-up were planted and began to blossom. Surrounded by a team with a can-do attitude, clever branding, and a test kitchen from a food-taster dream, The New Primal launched in 2012. In short order, the meat-eating masses were devouring its thoughtfully-sourced, insanely-good jerky