Full Rich Taste. Never Bitter.For generations, Luzianne coffee has been a favorite with coffee lovers. Our secret is in the blend. We use only the finest coffee beans with a special touch of chicory. Chicory unlocks coffee flavor—mellows the blend and removes bitterness. Like coffee, chicory is a natural product. Our blend produces a rich cup of coffee with unsurpassed flavor—making Luzianne a coffee favorite.