No matter how you drink it, rest assured that it has less acid per cup than other instant coffee brands. So relax. You can still enjoy a rich, tasty, aromatic cup of coffee without all the bitterness and acid. Stomach approved - With at least 50% less acid than other leading coffee brands, your gut just might thank you itself. Smooth and flavorful - We provide only the freshest coffee possible, using a state-of-the-art roasting and packaging process to maintain optimal freshness and flavor.