Embrace Collection Complete Bath Set, Includes 4 Bath Towels, 4 Hand Towels, And 4 Washcloths, Luxurious Super Soft Supima Cotton

Not all cottons are created equal. Supima ® cotton is a superior type of cotton grown in the USA. It represents less than 1% of the cotton grown in the world. What makes Supima ® unique to other cottons is the extra-long staple fiber that gives the cotton its properties: Strength, Softness, Luxury. The finest towel we have ever produced. Sensuously soft, uniquely well made and about to become a legend in the industry The Embrace Collection is the towel you have always wished for. Don't just dry off, Embrace yourself in luxury. Supima is twice as strong as regular cotton, which makes for extraordinarily resilient products. The longer fiber resists pulling, breaking and tearing resulting in fashion and home products that are incredibly resilient and keep their form for a longer-lasting product. Supima is inherently softer and more luxurious due to its extra-long staple fiber. The length of the fiber makes for a smoother surface and produces a softer fabric that resists pilling. This means that your products will feel sumptuously soft and only get softer as time passes.