Tender, painful nipples are the leading cause of premature weaning. Ameda’s Triple Zero Lanolin helps soothe discomfort when moms experience nipple pain from breastfeeding. Effective soothing of sore nipples with pure lanolin (as well as receiving education from lactation professionals on proper latching and holding techniques) may help moms resume breastfeeding. All ingredients in Ameda’s Triple Zero Lanolin are all natural, hypoallergenic and safe for ingestion, there's no need to wash it off prior to feeding.