Founded in 2010, PUR was built on the founding principle of making simple substitutions to promote a healthier lifestyle, at fair prices and without compromising taste or quality! With a growing number of dietary restrictions and health-conscious consumers, our small yet passionate team set out to create products that everyone could safely consume, enjoy and share! With a great product and a focus on customer service, we went door-to door, “running for mayor”, to spread the word about kicking aspartame with PUR Gum. Thanks to the humbling feedback from our consumers, we launched PUR Mints in 2015, and to this day continue to Kick Aspartame all over the world.